INSTAGRAM / TIKTOK REEL TEMPLATE 


Concept: This video reel will show viewers what a microchip looks like, and explain how it works!


Tips:
* Keep it short and simple! Grab attention early and focus on the most important information. 
* Use engaging visuals to illustrate your points and make the video more interesting to watch.
* Don’t forget to smile and be friendly!


We love to see your video reels, so don’t forget to tag us on Instagram at @vetstoriahq 


1ST SHOT: Hooking the viewer!
	Footage: Show a pet on the exam table.
	First caption: "Did you know that lost pets are twice as likely to be reunited with their owners if they are microchipped?"
Highlight the captions and use the text-to-voice feature, or simply record yourself saying them when filming this clip.


	2ND SHOT: The Microchip
	Footage: Show how small a microchip is.
	Talking points:
* Microchips are tiny devices - about as big as a grain of rice.
* They don’t have a battery or power source - just a chip, an antenna, and a “capacitor” which allows an external device to power the chip when needed.
* The process of placing it is extremely simple. It is very similar to a routine vaccination.
	3RD SHOT: Reading the chip


	Footage: Show the interrogator device being used.
	Talking points:
* The microchip stores an ID number that can be read by a device like this.
* This number can be used to look you up in a pet database.
* This way, you can easily be contacted as soon as your pet is found.
* Remember, it’s critical that you keep the contact details associated with your pet’s microchip up to date at all times.


	4TH SHOT: Final call to action
	Footage: A happy pet being held by a vet.
	Caption: “Get your pet microchipped today!”
	Talking points:
* Follow the link in our bio to book your microchipping appointment.
* If you have any questions or concerns, please don't hesitate to ask them below, or contact your veterinarian!
	



We love to see your video reels, so don’t forget to tag us on Instagram at @vetstoriahq 